EC&O Venues Earls Court And Olympia

ABBAWORLD is the ultimate interactive experience of ABBA. Fully approved and supported by ABBA, ABBAWORLD will make its stunning, sequin spangled, world debut on 27 January 2010.

The hugely interactive experience will take visitors on a mind-blowing journey through ABBAWORLD’s 25 rooms, bursting with exclusive music, footage, images and never-before-displayed memorabilia from the personal collections of the world’s most cherished pop icons; Agnetha, Benny, Björn and Frida.

    Read the Guardian review here

An engaging introductory movie by critically acclaimed film director, Jonas Åkerlund, will start the experience and a free audio guide will move you through the magical space at your own pace.

The phenomenon of ABBA will be brought to life with interactive highlights including

• ‘Perform with ABBA’ which will allow you to get up on stage with your idols, as part of a stunning 3D holographic illusion.
• ‘Tretow MIX Challenge’ - a chance to mix things up and re-create the ABBA sound
• The ‘ABBA Quiz’ which will test your knowledge.
• There is also the opportunity to Sing-A-Long and dance with ABBA, plus a chance for you to see yourself as part of an ABBA video.

As part of the ticket, all interaction will be recorded so you can choose to access it later online at www.abbaworld.com, allowing your experience to live on and on, just like the music.

On entry to ABBAWORLD, you will have your photograph taken, this will appear during a number of the interactive features; you'll see yourselves as part of ABBA album covers, posters and other iconic pictures. 

Earls Court, London is the obvious choice for the world premiere of ABBAWORLD.

The UK has a special place in the history of ABBA and it was here that global ABBA fever started with the glorious win of ‘Waterloo’ at the Eurovision Song Contest in Brighton in 1974.