Imbibe Live is an intelligent, modern-on trade exhibition for anyone who buys or serves drinks within the licensed on-trade and is keen to improve their drinks offering and knowledge, from 3-4 July 2012 at Olympia Grand Hall.
Launched onto the drinks scene less than three years ago, Imbibe Live has firmly established itself as the must-attend drinks exhibition for the premium on-trade. Imbibe Live 2011 welcomed more than 7,000 top on-trade buyers, managers, owners and key pourers from around the UK. Visitors were introduced to 1,000+ drinks brands and attended more than 40 different tastings, demonstrations and seminars.
Benefits of visiting Imbibe Live
- Looking to source new products?
- Want to increase your knowledge of drinks?
- Need creative but practical ideas to help improve your customer offering?
- Want to find how to make a positive impact on your establishment's bottom line?
This ground-breaking exhibition will fill a void as the only exhibition to focus on the full spectrum of drinks served by most establishments including wine, spirits, beer, soft drinks, water, coffee, purees, fortifieds, mixers and syrups.

Other benefits of visiting include:
- Find out new ways to increase profits from drinks sales
- Taste and learn about new products that will excite your customers
- Pick up hundreds of practical ideas that are easy to implement
- Listen to thought-provoking talks from leading drinks experts
- Network with peers and industry players from all the different drinks sectors
- Be inspired by Imbibe's creative out-of-the-box thinking
- The right environment to learn, connect & make decisions
- Tap into the latest trends & products
- Have your list assessed by industry experts
- Take part in tastings covered by Imbibe Magazine
- Get bespoke advice from the Imbibe team