EC&O Venues Earls Court And Olympia

US President Barack Obama has shown his support for Reed Exhibitions’ InfoSecurity Europe 2011 which is set to take place at Earls Court between 19 – 21 April 2011. The U.S. Commercial Service of the U.S. Department of Commerce (DOC) has granted Trade Fair Certification to the show and the president expressed his support in a letter to US exhibitors and attendees. He said: “By opening new markets and promoting trade, we are creating new sales channels for U.S. products and services. The business relationships developed at this trade show will help increase economic growth and create jobs throughout the United States.”

Infosecurity Europe is Europe’s number one information security event and the most comprehensive convergence of information security professionals.  The 2011 event will be the 16th and in 2010 it attracted over 12,400 qualified professional attendees. 
Andy Williams, International Trade Advisor for the IT Security sector said: “The U.S. Commercial Service, based at the American Embassy in London, is pleased to work with Reed Exhibitions to support U.S. exhibitors at Infosecurity Europe 2011. Infosecurity Europe is the single most important trade event for U.S. companies seeking to promote themselves to the UK IT security market. We look forward to working with our global partners Reed Exhibitions to provide support and guidance to U.S. exhibitors at INFOSEC 2011. Using our local market knowledge and extensive network of industry contacts, we help U.S. exporters raise their visibility and accelerate sales in the UK.”
Claire Sellick, Event Director for Infosecurity Europe added, “We are delighted that Infosecurity Europe has been recognised as the premier information security event by the U.S. Commercial Service of the U.S. Department of Commerce (DOC) and it is great to have their support.  Over the years I have seen hundreds of US companies use Infosecurity as the premier gateway to successfully launch into the European market place. As the size of their stand has grown so has the success of their European business.  Companies often start with a small presence, and then go on to set up a small network and then go on to set up an office in the UK to manage their extensive European operations.”

InfoSecurity Europe showcases the most diverse range of new and innovative products and services on the market today and addresses today’s IT strategic and technical issues in an unrivalled educational program.  It is the meeting place for the entire industry, bringing together suppliers, active buyers, distributors, and the media.  The U.S. Department of Commerce estimate that the UK ICT market value is currently $150 billion.  In addition, the UK government is the single largest buyer of ICT solutions in Europe. This is the result of a major trend towards IT and business process outsourcing in the public sector.
InfoSecurity Europe 2011 has the support of the U.S. Commercial Service in the United States and the UK, which recognizes the capability and exhibition experience of the organizer of the U.S. Pavilion, Reed Exhibitions, and the potential of this market for U.S. industry exports.  U.S. Pavilion participants are provided with an excellent venue to establish or expand overseas distribution, generate sales leads, identify licensing and joint venture partners, find new customers, meet with existing clients, introduce new products, assess the needs of the European market, and evaluate competitors.  U.S. Commercial Service staff from the U.S. embassy in London will render on-site assistance to U.S. exhibitors.

For more information about the show please contact:
Neil Stinchcombe, InfoSec PR Manager, T: 020 7183 2833
 

For more details about the support available to U.S. companies at InfoSecurity 2011 from the U.S. Commercial Service, contact: Andy Williams at +44 (0) 20 7894 0417 or andrew.williams@trade.gov
 

For more information about the venue please contact:
Claire Kenton, EC&O Communications Manager, T: +44 (0) 20 7370 8838