Event: Doctor Who Exhibition
Venue: Museum Hall, Earls Court
Date: 20th March to 18th September 2008 (extended to 7th January 2009)
Organiser: Experience Design Ltd
To create a dynamic, flexible space for the biggest ever Doctor Who Exhibition; where new exhibits would be added as the event progressed.
A ticket sale strategy, security and marketing campaign was also required.
The venue had to help translate the exciting diversity of the series into a thrilling walk-through exhibition, displaying characters, costumes, monsters, interactive features and extensive background information.
The audience included highly knowledgeable fans of the series as well as large numbers of children.
The event was initially scheduled to run until September 2008.
The organiser needed an affordable Central London location and a supportive and dedicated venue team, with whom a very effective working relationship was to last for months.
A unique, flexible and affordable event space was created in the Museum Hall, underneath Earls Court Exhibition Centre. This West London event space had been previously used as backstage facilities at concerts, including George Michael and the BRIT Awards.
The exhibition itself featured a chronological display of Doctor Who material, with corresponding episode clips played on screens or on the floor.
Strobe lighting, smoke machines and sound effects were also incorporated to further enhance the experience.
An extremely successful, yet cost-effective, marketing campaign was delivered by EC&O Venues' in-house marketing and communications team.
Check out the youtube channel, featuring ITN's interview with Tom Baker and loads of visitor videos.
Download a slideshow of the Fancy Dress Day on bank holiday Monday.
View our Doctor Who Exhibition preview video
We also had a Doctor Who Exhibition poster competiton - here's the winning entry...
The event ran for ten months at Museum Hall, Earls Court with two extensions due to popular demand.
Nearly 200,000 visitors came through the doors and all customer feedback was positive.
National media coverage continued throughout the exhibition and included The Sun, Paul O'Grady, Chris Moyles Radio One, Blue Peter, LBC, ITN, The Telegraph, The Times, The Mirror, Daily Star, ES Magazine, Time Out, London Lite, thelondonpaper and more.
Martin Wilkie, Managing Director of organisers Experience Design, had this to say...
“Doctor Who Exhibitions have toured the UK over the last three years and have never found a better venue. But, however good a venue is it can't work without a good team behind it. A great team makes it great. Great response, great reaction, great input, great solutions, great feedback, great marketing and, above all, great fun. If we, as an organising team, are having fun making the exhibition then we can guarantee that our audience will too!"
Discover the event venue used here