To launch a successful christmas show based on the premise of the Ideal Home Show with a christmas twist. Over the 5 days a total figure of 60,000 visitors where predicted.
Result
The Earls Court & Olympia team supplied contacts, local business links and multiple marketing channels to aid Media 10 in communicating the messages and themes of the show effectively, as well as encouraging new and existing visitors to come and experience this new event. In addition, the easily accessible location and great history made Earls Court the perfect venue for this launch.
The result was an astounding 85,000 visitors through the doors which is the most successful launch the event industry has seen for years. Positive feedback from visitors, exhibitors and sponsors alike confirmed date for the Ideal Home Show at Christmas 2012 on 14-18 November.
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