EC&O Venues Earls Court And Olympia

Event: Wine Trade Exhibition
Exhibitors: 85
Visitors: 2508
Sqm: 1345
Venue: National Hall, Olympia
Organiser: Fresh RM Ltd

Brief

Wine is the UK's only dedicated on-trade wine event, where vetted suppliers showcase wines, accessories and equipment and connect with key buyers and decision makers from the restaurant, pub and hotel trade.

The priority for the event was to attract hard-to-reach buyers from independently owned “white tablecloth establishments” based in London (M25); with the greater South East and Midlands regions being secondary markets.

The event ran for two days at Olympia National Hall and is returning next February. The organiser needed a Central London location, facilitating premium networking opportunities.


Solution

The event required extensive planning and organisation for such an audience.

The wine industry is associated with high quality of product and service, tradition and elegance and Olympia was the perfect venue to reflect this.


Result

Wine was awarded the 2008 AEO Award for Best Trade Show (under 2000sqm).

99% of visitors would recommend Wine to a colleague.

24% of visitors said the show’s location in London’s Olympia influenced their decision to visit.

“Wine is a very comfortable environment in which to interact with suppliers and contacts…” said one visitor, whilst an exhibitor stated that “the set up and organisation is amongst the best we’ve experienced.”

Janice Edmunds, Operations Director of FreshRM, had this to say:

“Wine has always had a slightly different concept from the normal exhibition which presented different challenges for the Operations Team. However the Olympia team were always helpful and supportive and played a big role in helping us make everything run like clockwork.” 

Discover the event venue used here

Contact the exhibitions team here