Event: The Toy Fair 2010
Exhibitors: 180
Visitors: n/a
Sqm: 14,368
Venue: Olympia Grand Hall, Balcony & West Hall
Organiser: The British Toy & Hobby Association
Brief
The Toy Fair is the only dedicated toy, game and hobby exhibition in the UK. Exhibitors - ranging from the large internationals to the new start up companies - showcase thousands of brand new toys, games and hobbies to the UK's largest gathering of toy industry professionals.
Toy Fair provides visitors with an insight into a fun, innovative and exciting industry, as well as providing a great networking opportunity and the chance to touch, feel and experiment with the products of the future.
2010 was the 57th Toy Fair and it was felt that a new location that facilitated more after hours socialising between the close community that makes up the Toy Fair experience should be sought to ensure the exhibitor and visitor experience continuously improved.
Solution
The Toy Fair announced its intention to move back to Olympia and the news was incredibly well received by both exhibitors and visitors. Visitors particularly welcomed the news as they look forward to the Toy Fair each year, not only as a place to do business and meet new leads, but also to catch up with old friends. All those at the show welcomed the wealth of choice of places to entertain customers after the show had closed.
Result
From the visitors consulted, 92% of visitor’s said that Toy Fair had met or exceeded their expectations.
74% of visitors were happy that the Toy Fair had moved to Olympia and 95% of visitors felt that Olympia provided the right atmosphere for Toy Fair.
Simon Pilling, Fairs & Events Manager of the British Toy & Hobby Association:
“Toy Fair was warmly received by both visitors and exhibitors and as a result we will be pleased to welcome a number of new and returning exhibitors to the show at Olympia for next year. The Olympia team was very supportive with the move from the previous venue to the Grand Hall. The switch was seamless and the Toy Fair had a real buzz. The results from the feedback show we have achieved our initial goal and now we intend to build on the success of the return to Olympia for the next Toy Fair & beyond”.